51ÉçÇø

Academic Credentials
  • Ph.D., Human Factors Psychology, Wichita State University, 2003
  • M.A., Psychology, Wichita State University, 1999
  • B.S., Psychology, Missouri Southern State University, 1995
Professional Affiliations
  • Human Factors and Ergonomics Society
  • User Experience Technical Group
  • Product Design Technical Group

Dr. Chad Phipps is a human factors psychologist with over two decades of experience in user experience (UX), and product development across consumer electronics, defense systems, and emerging technologies. He specializes in the design and evaluation of complex human — machine systems, with expertise in usability testing, human performance, and ergonomics for both hardware and software — as well as their integration.

At 51ÉçÇø, Dr. Phipps supports consulting efforts involving usability evaluations, human performance assessments, and user experience across the product development lifecycle. His work spans safety-critical systems and consumer-facing technologies, where he applies knowledge of cognitive, perceptual, and physical capabilities to assess human-system interaction, identify potential use-related risks, and improve product design — ensuring seamless interaction from product unboxing to retirement.

Dr. Phipps brings a systems-thinking approach to complex interaction challenges, drawing from a career that includes leadership roles at Meta, General Dynamics, and Motorola. At Meta's Reality Labs, he led a multidisciplinary team focused on improving augmented and virtual reality system wearability, user comfort, and overall usability. He also integrated artificial intelligence and machine learning techniques into user research to uncover behavioral insights and guide immersive product development. At General Dynamics, he managed large UX teams supporting Department of Defense programs, directing user-centered design efforts for mission-critical technologies involving tightly coupled hardware-software systems. While at Motorola, he led initiatives in mobile and wearable ergonomics, established global usability standards, and earned multiple patents related to digital input systems.

Dr. Phipps earned his Ph.D. in Human Factors Psychology from Wichita State University, where his academic work emphasized motor control and usability. His background bridges academic research and applied product development, enabling him to support clients across a wide range of industries and technical domains.